Timeframe March 2017 – Current
Role Creative Lead
BentoByte is a local pop-culture media outlet that I currently co-own and operate as Creative Lead. I oversee and help produce all creative content such as, video, photo and marketing material.
Other duties include, traveling and attending various out-of-state conferences with Press Credentials and documenting them within the scope of video/photo. Notable pop-culture conferences include Anime Expo in Los Angles, California, Sakura Con in Seattle, Washington and Katsu Con in Washington DC.
We use Google and Facebook analytics to measure how we’re engaging and resonating with our target base. At this moment, we’re sitting on a following of 70k+ across all social media platforms.
Work produced includes the motion title seen above and the following brand guidelines:
Outside our real-world presence, I also created a hypothetical mobile app that serves as a means of showcasing our latest articles from the site, as well as, trending topics (We call ‘Tending Topics’) circulating within pop-culture. This side-project serves as an exercise on creating content maps, wire-frames and mocking out a realized prototype animation utilizing Sketch, Principe and Premiere. The app’s main function is to consolidate relevant information that resonates with our current fan base. Allowing them to save articles for future readings, create lists based on individual interests and simply access the latest reviews, news and what’s trending within our on-going pop-culture coverage. For the user interface, I used vibrant colors to amplify contrast and created a modern, sleek design that appeals to our target demographic.