Timeframe March 2017 – October 2019
Role Creative Lead
Role Creative Lead
BentoByte is a pop-culture media outlet that I co-own and operated as Creative Lead. I oversaw and produced creative content such as, video, photo and marketing material.
An overview of what I've done in this role includes:
-Assist in market strategy development; design new products and marketing materials for social media; utilizing search engine optimization and website analytics for an audience of over 70,000+ across multiple social media platforms.
-Manage creative team in research methods, strategy implementation and digital media production increasing annual content creation by 30%.
-Perform both in-studio and on-site photography/videography creating over 20 video productions and 4 photo press albums, while also working post-production; editing/retouching media utilizing Adobe Lightroom, Photoshop and Premiere Pro.
-Create visual and UI design work in both ideation, prototyping and production, utilizing InVision, Sketch, Adobe Photoshop, and Illustrator in 2 projects.
-Perform over 50 quality reviews on creative works done by Bentobyte team members and track progress of project work.
Branding & Strategy
As Creative Lead, I facilitated the development of brand attributes, target demographics and company goals. With the main focus being to act strategically within budget constraints and stakeholder commitment.
Attributes and Values. Leading the team through brainstorming, we came up with questions to help structure brand attributes that best resonate with our target goals and use as means of creating our mission statement. Question such as;
Brand Culture How would our audience describe us?
Target Demographic What traits define our target audience?
Tone of Voice What’s our message and how will others perceive it?
Look and Feel How does our visual aesthetic resonate with the audience?
Meaning What impact and meaning do we have on others?
Distinction What makes us different than our competitors?
Through this brainstorming session, we gathered information in the form of keywords, that would allow us to make objective decisions towards building the brand and filter our marketing to yield the best results.
Brand Culture Creative, Open, Welcoming, Fresh
Target Demographic Young, Open-minded, Teens, Young Adults, Pop-Culture Fans, Social
Voice Respectful, inspiring, Creative, Diverse, Welcoming, Tolerant
Look/Feel Colorful, Simple, Modern, Confident, Free
Meaning Different viewpoints, critical thinking, expanding culture
Distinction Free media, Grassroots, Inclusive, Unbais
Through further brainstorming and utilizing previously gathered keywords, we prioritize ideas and goals in terms of overall efficiency and process awareness. Creating a roadmap and team delegation for content creation.
Video Youtube Channel, Facebook page, Instagram posts and Stories, Twitter reshares, Website embedding
Photo Instagram posts, Facebook page, Website article support
Written Articles Website posts, Facebook posts, Twitter reshares
Content to Cover Videogames, Anime, Pop-culture, Cosplay, and Conventions.
Creating the Visual Style
After figuring out brand attributes and goals, I produced guidelines for the brand, to be used and referenced towards all projects seen. These guidelines being produced through a brand audit and established within the parameters of BentoByte’s mission and core values.
Work produced includes the motion title seen above and the following brand guidelines.
Exploring Other Applications
Outside our real-world presence, I also created a preliminary mobile news app that would serve a means of showcasing our latest articles from the site, as well as, trending topics (We call ‘Tending Topics’) circulating within pop-culture.
This side-project serves as an exercise on creating content maps, wire-frames and mocking out a realized prototype animation utilizing Sketch, Principe and Premiere. The app’s main function is to consolidate relevant information that resonates with our current fan base. Allowing them to save articles for future readings, create lists based on individual interests and simply access the latest reviews, news and what’s trending within our on-going pop-culture coverage.
For the user interface, I used vibrant colors to amplify contrast and created a modern, sleek design that appeals to our target demographic.
High Fidelity Prototype